As we enter into a new year, it's a good time for Associations to do a quick audit of 'what is' and make a plan for 2018. Here are some specific things to review:
1) Go through your website to:
2) Review your membership:
3) Review your site security:
The final step is to make a Plan for 2018:
What's this mean to Exware clients?
Contact Exware to find out ways that we can you achieve your goals or how to do any of the above items.
Almost all organizations would like to increase their membership, and according to the 2017 Marketing General benchmark report, far more are seeing increases than decreases - 46% compared with 25%. This has been the case for nine consecutive years. Membership retention is an important part of that, with the report showing a median retention rate of 84%. Challenges most frequently cited by organizations trying to retain and grow their membership include insufficient staff, an inadequate member database, difficulty maintaining younger members, and providing sufficient value to members.
Here are ideas that can improve membership retention by providing greater convenience and value to members:
How easy does your association make it for members to stay current?!